This becomes an added factor of stress to designers and developers in the long run.

While applauded as a good answer from the higher-ups, this answer was also a subtle signal of encouragement of the crunch time madness that engulfs game development. Bryant used an anecdote from her own experience, stating that when she was asked about how much overtime she would work, she answered by saying that she would work 24/7. One of the foremost aspects of crunch time is the enabling involved within game studios that results in crunch time being normalized during the development process. However, the physical and mental toll this added time of increased pressure takes on the workers can lead to burnout in the industry. The culture of crunch time permeates into the development of video games, allowing developers to produce their games in time for their deadlines, often to critical acclaim. Bryant, Senior Producer at Crystal Dynamics on Marvel's Avengers, spoke on aspects of crunch time and their effects within a studio, with elements of crunch time culture being encouraged within particular studios. Related: Culture: How It Can Make A Video Game Protagonist Come Alive Larger game development studios have used crunch time in an effort to bring a project to its completion before it is released to the public. This results in what is called ' crunch time,' a period of time where the development of a project is put into overdrive as the developers work longer hours to ensure it meets the release deadline. As games reach their final stage of development, extra time and resources may be allocated to the game's final push to reach its release date rather than delaying the project.

Crunch meaning video game